A Latte Skepticism: Can Dunkin' Shake Off Tim Hortons' Grip? The news that Dunkin', the US based coffee chain, is making a comeback to Canada has left many in the industry scratching their heads.
The task of gaining traction with Canadian customers won't be easy. Dunkin's decision to enter the Canadian market comes at an interesting time.
With the rise of specialty coffee chains like Starbucks and independent roasters, it might seem counterintuitive for a brand like Dunkin' to try its luck in Canada.