Vertical Media's Booming Mess: A Crowded Field with a Bright Future The vertical media landscape is poised to reach $150 billion in revenue by 2026.
This projection has industry insiders abuzz, but behind the excitement lies a complex web of challenges and opportunities.
Microdramas, short form serials popular on mobile devices and social media platforms like TikTok and Instagram, are driving this growth. Hernan Lopez, founder and CEO of Owl & Co.