The Misleading Math of Coles' "Down Down" Debacle The recent Federal Court ruling against Coles has raised more questions than answers about the harm caused to consumers.
The court found that the supermarket's "Down Down" price promotion misled millions of Australians, but the math involved in calculating damages is complex and contentious.
Coles' pricing strategy artificially jacked up prices for hundreds of products before claiming them as discounts when the higher price was briefly lowered.