Retail Sales Fall Despite World Cup and Hot Weather Boosting Alcohol and Drinks Trade – Business Live The latest numbers from the Office for National Statistics (ONS) paint a mixed picture of Britain's retail landscape.
While the World Cup brought an influx of customers to pubs, and hot weather boosted sales of alcoholic drinks in supermarkets, overall retail sales fell by 0. 5% in July.
Retailers had anticipated this trend by bringing forward promotions to June due to the heatwave, but these efforts were short lived as sales returned to normal levels in July.