Philip Morris CEO Is 'Optimistic' About Zyn Potential Philip Morris International's (PMI) new product line, Zyn, has been touted as a potential game changer in the industry.
This heat not burn device promises to reduce harm while still delivering a satisfying smoking experience. What Does Zyn Represent in Philip Morris' Portfolio?
Zyn is the latest addition to PMI's product lineup, which includes IQOS and Heets. Unlike these products, Zyn focuses on nicotine delivery rather than flavor profiles or user experience.