The Staten Island Ferry Revival: A Lesson in Counterintuitive Marketing The recent one night only comedy show on the decommissioned Staten Island Ferry, hosted by Pete Davidson and Colin Jost, has been hailed as a surprise success.
What started as a joke purchase of the ferry for $280,000 four years ago has turned into a clever marketing coup for both the comedians and their sponsor, Snapple.
The event reveals a deeper truth about how brands are adapting to changing tastes among younger generations. Davidson and Jost's decision not to charge admission fees or sell tickets was striking.