The Gaming Industry's Secret Sauce: Where Brands Are Really Playing The notion that gamers are a monolithic group has been a persistent myth in the advertising world.
For too long, brands have treated gaming as an afterthought, lumping it into the "other" category of media planning. But with the launch of Overwolf's In Game Audience Map, this approach is changing.
The map itself is a sophisticated tool that allows brands to pinpoint their target audiences within the vast expanse of gaming.