The Streaming Games Act: A Sudden Shift in the Battle for Viewer Attention Netflix has secured an exclusive six hour window for a Grand Theft Auto VI trailer, only to have it released on YouTube shortly thereafter.
This curious footnote highlights the absurd lengths streaming services will go to capture and hold onto our eyeballs.
Traditionally at the forefront of innovation or aggressive marketing strategies, Netflix has taken its tactics to a new level by essentially buying access to an exclusive trailer for a few hours.