Alo Yoga Enters China Market with Online Store on Alibaba's Tmall Alo Yoga, a Los Angeles based athletic wear brand, has launched its online flagship store on Alibaba's Tmall this week.
This move marks the US brand's entry into China's burgeoning athleisure market, where demand for premium athletic wear is growing rapidly.
The Chinese market is experiencing increased competition from emerging yoga brands and domestic sportswear makers targeting similar consumer groups.