The Sober Myth Busted: What's Behind Gen Z's Changing Drinking Habits? The notion that Generation Z is a sober generation has been a persistent narrative in recent years.
However, new research from IWSR suggests that this perception is increasingly at odds with reality.
According to the study, Gen Z adults have steadily increased their drinking habits, closing the gap with older generations. This trend upends our expectations about what it means to be a young adult in today's world.