Diageo's Dramatic Shift: Cost Cutting Blitz in a Changing Market Diageo plc has announced a $1 billion cost cutting initiative under its new CEO, Dave Lewis.
The move aims to free up resources for growth areas, including reduced prices for some brands and expansion into canned cocktails.
A Changing Market Landscape The decision to cut jobs and reduce costs reflects the changing landscape in the beverage industry. Global growth has slowed, particularly in North America where sales fell 8.