The Gym Tycoon's Shadowy Debt and the Marketing Muscle He Left Behind The fitness empire founded by Nik Solomos has left a trail of financial wreckage, but his personal debts, which top $10 million, are only part of the story.
Despite this, Derrimut 24:7, the gym chain he founded and sold after its collapse last year, continues to make payments to him. The marketing machine that was once Solomos' pride has moved on without him.
Gone are the flashy social media campaigns featuring himself; in their place is a new era of brand ambassadors. One such ambassador is Ben Cousins, the troubled former footballer with a history of controversy.