The Cult of Convenience Food: When Fan Culture Collides with Corporate Reality The outpouring of grief over Dannon's decision to discontinue its beloved coffee yogurt has been astonishing.
Devotees of the once ubiquitous treat have taken to social media, petitioning the company and sharing their own DIY concoctions in an attempt to recapture the flavor and consistency that made DCY a staple.
At the heart of this fervor is a deeper cultural phenomenon: the cult of convenience food. Dannon's coffee yogurt was never just a product – it was an institution.