Carter's Clothing Revamp: A Desperate Bid for Relevance or a Smart Play? The 161 year old children's clothing brand Carter's is revamping its image to appeal to a new generation of parents.
The company's struggles in recent years have been well documented – declining sales, shrinking store footprint, and a significant drop in stock value.
Carter's is trying to right its ship by rebranding itself as more relatable and relevant to Generation Z parents.