Barnes & Noble's Comeback: A Cautionary Tale for a Nation in Love with its E books The news of 28 new Barnes & Noble bookstores opening across America this year has sparked both excitement and skepticism.
Some see it as a welcome respite from online retailers like Amazon, while others are more cautious. At the heart of Barnes & Noble's strategy is adaptation, not revolution.
Under CEO James Daunt, who led the turnaround of Waterstones in Britain, the company has emphasized local control and flexibility.