The Dune Debacle: What's Behind Hollywood's Latest Box Office Gamble The latest news from the world of cinema is that Denis Villeneuve's Dune: Part Three will be getting an extended release, with multiple screenings before its official opening date.
This move has left many wondering whether Warner Bros. is trying to usurp Marvel's dominance at the box office.
At first glance, it seems like a straightforward marketing ploy – tantalize audiences with exclusive footage and promise a unique viewing experience in 70mm IMAX.