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Carmen Rojas Challenges Philanthropy

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Foundations Under Fire: The Carmen Rojas Challenge to the Status Quo

The philanthropic world has been criticized for its slow response to social crises. However, a recent move by Carmen Rojas and the Marguerite Casey Foundation (MCF) is forcing foundations to reexamine their priorities. In 2025, Rojas issued a call to her peers: stop hoarding endowment funds and start using them to make a meaningful difference.

Rojas’ challenge comes at a time when federal funding cuts and threats to nonprofits are on the rise. This precarious position is especially challenging for community organizations struggling to survive amidst dwindling resources. The MCF’s response is notable given its own history as an institution that has traditionally adhered to the 5% annual payout rule.

Rojas’ mantra, “If not now, when?” is more than just a rallying cry; it’s a call to action that challenges the very foundations of philanthropy. In a sector where risk aversion often takes precedence over impact, MCF’s willingness to draw from its endowment and commit to raising its annual grant making to $130 million sends a clear message: foundations can do better.

The MCF is prioritizing investments in groups on the frontlines – nonprofits that offer critical services to immigrants, support journalism, and advocate for racial and economic justice. This shift in focus reflects a growing recognition that traditional philanthropic approaches often fail to address the root causes of social problems.

Rojas has stated that the MCF’s endowment didn’t take a significant hit during this period. With an endowment of over $870 million at the start of 2025 and still above $800 million by year’s end, it’s clear that foundations can make strategic investments without sacrificing their own financial security.

Rojas’ challenge is not just about individual foundations; it’s a broader critique of the philanthropic system. In an era where social inequality and climate change are on the rise, the status quo is no longer tenable. Foundations must move beyond simply writing checks to address the root causes of these problems.

The implications of Rojas’ challenge extend far beyond the world of philanthropy. As governments continue to scale back funding for critical programs, foundations have a unique opportunity to fill the gap. By investing in grassroots organizations and community-led initiatives, foundations can help build resilience in vulnerable communities and create a more equitable society.

Rojas’ challenge serves as a reminder that philanthropy must evolve to meet the needs of an increasingly complex world. It’s time for foundations to rethink their priorities and commit to making meaningful investments in the communities they serve. The Carmen Rojas challenge is not just about foundations; it’s about creating a more just and equitable society – one where “if not now, when?” becomes a rallying cry for all those committed to driving positive change.

Reader Views

  • CD
    Chef Dani T. · line cook

    It's time for foundations to stop playing it safe and actually invest in making a difference. Carmen Rojas is right – if not now, when? The real challenge will be whether other philanthropists follow her lead or remain stuck in their comfort zones. I've seen firsthand how non-profits on the frontlines struggle to secure funding; they need bold action from those who have the means to take a chance. The 5% payout rule is just a cop-out – foundations can and should be doing better, especially when it comes to addressing systemic issues like racial and economic justice.

  • TK
    The Kitchen Desk · editorial

    It's about time foundations like MCF took a cue from impact investors and began prioritizing returns on mission over mere endowment growth. While Rojas' mantra is inspiring, let's not forget that "If not now, when?" also implies "if we can afford to." Foundations should transparently disclose their financial health before making bold commitments to grant-making. We need more than just increased spending; we need accountability for how those dollars are being used.

  • PM
    Pat M. · home cook

    It's refreshing to see someone like Carmen Rojas shaking up the philanthropic status quo. However, I have concerns about the pace of change. Raising grant making from $100 million to $130 million is a significant step forward, but what about the ripple effect on existing nonprofit organizations? Will they be able to scale up quickly enough to meet the increased demand for services? And what about long-term sustainability? Without more transparency and infrastructure support for these nonprofits, we risk creating new problems down the line.

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